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How Does an Innovation Management Platform Help Small Businesses?

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Innovation is critical for the growth and survival of businesses, regardless of their size. Small businesses, in particular, face unique challenges like limited resources, lack of expertise, and difficulty identifying opportunities.

However, innovation management solutions enable small businesses to overcome these challenges and drive innovation within their organizations. This makes it effortless to achieve goals, thanks to the many tools and features in innovation software.

According to a study, 84% of executives agree that innovation is vital for their growth objectives. But, only 6% of these executives are satisfied with their innovation performance. This highlights the need to adopt a structured approach to organizational innovation to improve processes.

This article explores how an innovation management platform can help small businesses. Better still, it discusses the benefits of using innovative software. 

What Is Innovation Management and How Does It Help Small Businesses?

Innovation management is managing and organizing a company’s innovation activities. It involves developing and implementing strategies and tools to facilitate innovation. This is right from idea generation to commercialization.

The best innovation management platforms enable small businesses to excel with less effort from the team. A business can better manage resources, budgets, and timelines. You can also create and adapt an excellent culture of innovation within the organization.

An innovation management platform encompasses a wide range of activities including:

  • Identifying opportunities for innovation
  • Generating and evaluating ideas
  • Developing prototypes
  • Testing and refining new products or services and bringing them to market

Practical innovation requires collaboration and communication across departments, teams, and external stakeholders. Innovation management works using various tools and technologies. They include innovation management software, ideation platforms, project management tools, and data analytics.

Additionally, innovation is crucial for the success and competitiveness of businesses and organizations. It enables your enterprise to stay ahead of the curve, developing new and improved products.

How Does an Innovation Management Platform Help Small Businesses?

As a small business, you require an innovation management solution to drive success and growth. So how does it work? Let’s find out below.

Idea Generation

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Everything starts with an idea. But how can a small business generate excellent idea innovation?

Many innovation management solutions include crowdsourcing features that allow small businesses to gather ideas. Popular sources of ideas include:

  • Employees
  • Customers
  • Partners
  • Other stakeholders

These platforms include features like idea submission forms, discussion forums, and voting mechanisms.

An excellent innovation management platform also facilitates brainstorming sessions. This allows small businesses to bring together teams to generate ideas collaboratively through various ways like the following:

  • Virtual whiteboards
  • Real-time collaboration tools
  • Ideation templates to generate and organize ideas effectively

Additionally, gamification is another brilliant technique found in idea management systems. Organizations use leaderboards, badges, or rewards to motivate employees to submit or generate higher-quality ideas.


Having brilliant minds working towards mutual company goals enables amazing things to happen. Collaboration works for the interest of both the organization and the employees. A survey shows about 33% of millennials prefer working in collaborative workspaces.

Innovative software allows small businesses to create teams collaborating on innovation projects. This facilitates communication and the sharing of ideas between team members.

Furthermore, an innovation management platform offers tools for sharing documents, like prototypes, design files, or feedback. These tools are necessary for collaborative business allowing members to access and contribute in real-time, regardless of their locations.

What’s more, there are communication tools that you’ll find in your innovation management system. Instant messaging and video conferencing make collaborating and communicating easy for team members. These tools help teams stay connected, share information and ideas, and work together better.

Furthermore, you can use innovation features like calendars and task managers to enable collaboration on projects. These features allow teams to achieve the following:

  • Coordinate and prioritize tasks
  • Set deadlines
  • Monitor progress

Tracking and Evaluation

Innovation management software allows small businesses to monitor projects from start to finish. It helps to

  • Keep track of milestones
  • Identify potential issues or delays
  • Take corrective action if necessary

Using an innovation management tool provides a way to track and evaluate the performance of innovation projects. This includes ROI, time-to-market, customer satisfaction, and adoption rates. By tracking these metrics, small businesses can assess the project’s success and identify areas for improvement.

Additionally, innovation management solutions include automated scoring algorithms. These evaluate new ideas’ potential and prioritize them based on their possible impact. Thus, small businesses can allocate resources more effectively and focus on ideas with the most significant impact.

There’s also a decision-making framework found in outstanding innovative software. This enables small businesses to evaluate and prioritize ideas based on feasibility, impact, and strategic fit.

On top of that, innovation enables small businesses to collaborate on evaluating ideas, business models, and products. This collaboration ensures the evaluation is comprehensive and stakeholders have a voice in decision-making.

Competitive Advantage

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Idea innovation helps small businesses generate new ideas for products that differentiate them from competitors. Small businesses can generate better ideas using crowdsourcing, brainstorming, and gamification techniques rather than traditional methods.

Organizational innovation helps in marketing new products or services quickly. It provides tools for idea tracking, collaboration, and project management. This way, it’s easy to streamline the innovation process, reducing time-to-market and allowing small businesses to beat the competition.

Several stats prove the value of customer experience in the business. Fortunately, an innovation management system allows small businesses to realize the following crucial goals:

  • Meet the needs of customers
  • Gather customer feedback and incorporate it into the innovation process
  • Improve the customer experience
  • Increase customer satisfaction and loyalty

An innovation management platform allows small businesses to streamline their processes. This reduces waste, leading to greater efficiency and productivity. Small businesses reduce time and resources by automating specific tasks and providing collaboration tools.

Innovation management solutions also develop a continuous culture of innovation. It encourages platforms that foster a mindset of innovation and a willingness to experiment and take risks. All these factors help small businesses stay ahead of competitors and adapt to changing market conditions.


An innovation management platform provides small businesses with several benefits to succeed in today’s fast-paced and competitive business environment. It enables upcoming ventures to manage their innovation processes more effectively, allowing them to develop and implement new ideas quickly.

Innovation software also helps businesses to stay up-to-date with the latest trends and technologies. It allows for effective collaboration with internal and external stakeholders.

By leveraging the power of technology, small businesses gain a competitive edge and thrive in a changing marketplace. Ultimately, an innovation management solution enables small businesses to unlock their full potential and achieve long-term success.



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